No one can accuse CBS Sports of not committing to the bit to celebrate the 50th anniversary of its weekly ‘The NFL Today’ program.
The network went all-in on its retro look for its broadcast on Sunday ahead of Week 3 action. CBS’s studio took on a unique, 1970s-era look for the pregame show, and all of the hosts at the desk dressed up in clothing more fitting of that era. In-game analysts Ian Eagle and J.J. Watt joined in with changes to their looks to better fit the theme.
In addition, CBS brought back legendary broadcast Brent Musburger, who was the original host of ‘The NFL Today,’ for its pregame show, joining James Brown, Bill Cowher, Nate Burleson and Matt Ryan.
All of the network’s overlay graphics also took on a more 1970s-style look as well, and CBS used a filter over all of the highlights in its preview of every game.
CBS began the Week 3 show with a classic start, bringing back its old intro music and voiceover from Musburger, which began with his iconic line: ‘You are looking live.’
Why did CBS have a throwback broadcast today?
CBS Sports celebrated the 50th anniversary of its ‘The NFL Today’ pregame programming with a retro broadcast on Sunday ahead of Week 3 action.
Musburger served as the original host of the first ‘NFL Today’ show on Sept. 21, 1975, and the network brought him back to its New York studio for the 50th anniversary on Sunday.
The Week 3 show featured a 1970s-era-themed studio, unique looks for the show’s hosts and analysts and clothing reminiscent of the decade.