Just here for the commercials?
Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space during the big game.
Since 1989, USA TODAY Ad Meter has let viewers judge all the game’s national commercials, helping decide the best every year. Budweiser won the contest for the ninth time last year – and 15th overall for Anheuser-Busch – by bringing back their beloved Clydesdale horses.
This year’s commercial slate includes plenty of familiar national brands but fans should expect to learn about a bunch of new companies and products, with the AI and weight-loss drug industries set to each air multiple ads.
Here’s a look back at 2026’s Super Bowl commercials:
Rate the best and worst Super Bowl ads!
Good Will Dunkin’ Super Bowl ad
Lay’s Super Bowl commercial
Budweiser Super Bowl commercial goes ‘Free Bird’
Ring Super Bowl commercial
Sabrina Carpenter Pringles commercial
Poppi Charli XCX Super Bowl commercial
Mr Beast Super Bowl commercial
Cadillac Formula 1 Super Bowl commercial
Hims Super Bowl commercial
Hellmann’s Super Bowl commercial
Coinbase Super Bowl commercial
Liquid IV Super Bowl commercial
Levi’s Super Bowl commercial
Marshawn Lynch Super Bowl commercial
Svedka Super Bowl commercial
Volkswagen Super Bowl commercial
Redfin Rocket Mortgage Super Bowl commercial
Kurt Russell Michelob Super Bowl commercial
Claude Super Bowl commercial Anthropic AI
OpenAI Super Bowl commercial
Bon Jovi in State Farm Super Bowl commercial
DraftKings Super Bowl commercial
Jurassic Park Super Bowl commercial
Matthew McConaughey Uber Eats Super Bowl ad
Bud Light Super Bowl commercial
Toyota Super Bowl commercial
Ben Stiller Super Bowl commercial: Instacart
How much does a Super Bowl commercial cost?
All those eyes aren’t cheap for advertisers, and the cost of some national 30-second commercials during Super Bowl 60 have topped $10 million, according to Bloomberg – a huge jump from the $8 million that brands shelled out just one year ago.
Super Bowl commercial by year
- Super Bowl I, 1967 – $37,500
- Super Bowl II, 1968 – $54,500
- Super Bowl III, 1969 – $55,000
- Super Bowl IV, 1970 – $78,200
- Super Bowl V, 1971 – $72,500
- Super Bowl VI, 1972 – $86,100
- Super Bowl VII, 1973 – $88,100
- Super Bowl VIII, 1974 – $103,500
- Super Bowl IX, 1975 – $107,000
- Super Bowl X, 1976 – $110,000
- Super Bowl XI, 1977 – $125,000
- Super Bowl XII, 1978 –$162,300
- Super Bowl XIII, 1979 – $185,000
- Super Bowl XIV, 1980 – $222,000
- Super Bowl XV, 1981 – $275,000
- Super Bowl XVI, 1982 – $324,300
- Super Bowl XVII, 1983 – $400,000
- Super Bowl XVIII, 1984 – $368,200
- Super Bowl XIX, 1985 – $525,000
- Super Bowl XX, 1986 – $550,000
- Super Bowl XXI, 1987 – $600,000
- Super Bowl XXII, 1988 – $645,500
- Super Bowl XXIII, 1989 – $675,500
- Super Bowl XXIV, 1990 – $700,400
- Super Bowl XXV, 1991 – $800,000
- Super Bowl XXVI, 1992 – $850,000
- Super Bowl XXVII, 1993 – $850,000
- Super Bowl XXVIII, 1994 – $900,000
- Super Bowl XXIX, 1995 – $1.15 million
- Super Bowl XXX, 1996 – $1.085 million
- Super Bowl XXXI, 1997 – $1.2 million
- Super Bowl XXXII, 1998 – $1.29 million
- Super Bowl XXXIII, 1999 – $1.6 million
- Super Bowl XXXIV, 2000 – $2.1 million
- Super Bowl XXXV, 2001 – $2.2 million
- Super Bowl XXXVI, 2002 – $2.2 million
- Super Bowl XXXVII, 2003 – $2.2 million
- Super Bowl XXXVIII, 2004 – $2.3 million
- Super Bowl XXXIX, 2005 – $2.4 million
- Super Bowl XL, 2006 – $2.5 million
- Super Bowl XLI, 2007 – $2.385 million
- Super Bowl XLII, 2008 – $2.699 million
- Super Bowl XLIII, 2009 – $2.999 million
- Super Bowl XLIV, 2010 – $2.954 million
- Super Bowl XLV, 2011 – $3.1 million
- Super Bowl XLVI, 2012 – $3.5 million
- Super Bowl XLVII, 2013 – $3.8 million
- Super Bowl XLVIII, 2014 – $4 million
- Super Bowl XLIX, 2015 – $4.25 million
- Super Bowl 50, 2016 – $4.5 million
- Super Bowl LI, 2017 – $5 million
- Super Bowl LII, 2018 – $5.2 million
- Super Bowl LIII, 2019 – $5.3 million
- Super Bowl LIV, 2020 – $5.6 million
- Super Bowl LV, 2021 – $5.5 milllion
- Super Bowl LVI, 2022 – $6.5 million
- Super Bowl LVII, 2023 – $7 million
- Super Bowl LVIII, 2024 – $7 million
- Super Bowl LIX, 2025 – $8 million
- Super Bowl 60, 2026 – $10 million